For Immediate Release
Contact: Penny Andino, New Hope Natural Media
(303) 998-9369; penny.andino@newhope.com
Naturex and Quality of Life Labs take Home NutrAwards after innovative conference
BOULDER, Colo. (March 15, 2010) — The 2010 Nutracon conference (www.nutraconference.com) held March 10-11, 2010 and co-located with SupplyExpo/Natural Products Expo West, together engaged more than 56,000 industry members in active business, up 5 percent from last year's record-breaking events. The Nutracon conference provides relevant insights for innovation through science, technology, case studies, market intelligence and regulatory constraints to aid product development within the health and nutrition industry.
Six tracks focused on issues within rising industry trend areas including; natural sweeteners, weight management, antioxidant science, botanicals, aging and healthy oils were addressed by over 60 experts in the field who helped illuminate emerging science and health policy considerations.
"Content was superb and provocative; the level of participation and interaction was extremely high, said Len Monheit, Supply Network director with New Hope Natural Media. "The conference environment generated new business development opportunities as attendees connected and engaged with some of the most innovative minds enabling them to better compete in emerging markets around the world."
Strategically positioned with the Nutracon conference, and celebrating its 12th year, the NutrAward celebrates innovative, evidence-based health and nutrition ingredient and technology products. 2010 finalists for Best New Ingredients included Scientific Food Solutions, TSI Health Sciences and Naturex. New this year an additional NutrAward for Best New Finished Product, using a functional ingredient was added. The 2010 finalists included Ganeden Biotech, EuroPharma® Inc. and Quality of Life Labs.
The 2010 Best New Ingredient NutrAward was awarded to Cereboost™, an American ginseng extract (patent pending) by Naturex. Jacques Dikansky, President and C.E.O. of Naturex declared: "We are delighted to receive the NutrAward prize for new, innovative, evidence-based health and nutrition ingredient. This award underlines the remarkable potential of Cereboost™." Naturex developed Cereboost™ for its activity on cognitive performance. It benefits from the first clinical study confirming the traditional use of American Ginseng for Brain Health. The subjects supplemented with Cereboost™ experienced significant improvement in the cognitive areas of working memory and alertness. This ingredient perfectly fits the desire of consumers to naturally maintain high cognitive performance at any age.
The 2010 Best New Finished Product was awarded to Quality of Life Labs for VitaPQQ, pyrroloquinoline quinine. VitaPQQ is the first commercially available nutritional supplement to include Pyrrolquinoline Quinone (PQQ), the first new vitamin discovered since 1948 as reported by the journal Nature. Manufactured using a unique patented process by MGC Inc. in Japan, the ingredient PQQ is marketed in North America by Maypro Industries (www.Maypro.com).
"This recognition by our industry peers is a great honor for Quality of Life Labs," said Dan Lifton, the company's Chief Operating Officer. "It confirms the importance of VitaPQQ as a truly groundbreaking nutritional supplement which, along with resveratrol, shows significant promise of delivering unprecedented anti-aging benefits through mitochondrial biogenesis."
With innovation in the 2010 NutrAward winners and overall educational content, Nutracon 2010 was an event not to miss along the unparallel co-located events.
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Nutracon (www.nutraconference.com) is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence. Attendees gain an understanding of the impact of "next generation" ingredients, emerging markets, consumer trend data and regulatory constraints. Nutracon is co-located with SupplyExpo and Natural Products Expo West.
New Hope Natural Media (www.newhope.com) is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media (www.penton.com) is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month.
