Brian Wansink (Ph.D. Stanford University) is the John Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University, Ithaca NY.
He earned his Ph.D. in marketing at Stanford (1990) and was marketing professor at the Amos Tuck School at Dartmouth College (1990-1994), the Vrije Universiteit in Amsterdam (1994-1995), and the Wharton School at the University of Pennsylvania (1995-1997) and the Julian Simon Faculty Scholar and Professor of Marketing, Nutritional Sciences and Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign (1997-2005).
Because Dr. Wansink’s expertise is focused on the psychology and consumption of foods – ABC News has referred to him as the “Food Psychologist,” and he directs the content of www.foodpsychology.cornell.edu. His research focuses on how ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. His research on consumption volume has won national and international awards for its relevance to consumers. His research has been widely featured on 20/20, BBC News, The Learning Channel, all news networks, and on the front pages of the Wall Street Journal, the New York Times.”
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